Richie's friends, Freckles and Pee-Wee, live in pretty desperate circumstances. It would make no sense to print the older ad, since the price of magazines (including comics books) were rapidly changing. Also, the specifics about how much an issue of GRIT costs, and how much money a child could make were also changed, no doubt due to the runaway inflation of the late 70's and early 80's. The conversation between Richie and his father had been altered, removing the implication that GRIT helped Mr. Thanks to Gee Bee's kind permission, here is an alternate version of the Richie Rich GRIT ad, from April 1981. The ad was drawn by Joe Simon (yep, the creator of Captain America) He was a friend of the Harvey brothers.Alfred Harvey allowed it because as a young boy he sold GRIT (explaining who exactly the "famous people who got their start selling GRIT" were).Paul, and some of the staffers laughed about the ad in the office.I thought this was the funniest thing I'd read in comics, eclipsing the gentle humor of the stories themselves.įormer Harvey staffer Paul Maringelli has the following information about GRIT ads in Harvey Comics: Richie, the richest kid in the world with a $25,000 weekly allowance, peddling newspapers for loose change, like he REALLY NEEDED THE MONEY. Reading this was one of those laugh-out-loud, double-over-in-hysterics moments. His girlfriend Gloria, hair recently bleached blond from the hair dye that she bought with her GRIT earnings, tells the reader that "Girls sell GRIT, too". He whispers that he gets to keep 12 cents for each copy sold as a commission, and tells the reader that they too can earn prizes like bicycles, radios, camping equipment, footballs, etc. Inspired by his father's advice, Richie runs out and spends his time going door to door selling GRIT for 35 cents a copy (1980 money). It is implied that selling GRIT was the reason he eventually became rich. Rich explains that, as a boy, he sold GRIT (the newspaper). Some indicate that the Riches inherited money from a long line of wealthy ancestors. Richie asks his father how they got rich. The ad was completely drawn in the style of regular Richie Rich comics, so it's understandable if kids of that time were confused and mistook it for a normal comics page. The latest art project was inspired by a totally absurd advertisement in a Richie Rich comic book, Richie Rich Vaults of Mystery #37 (Dec 1980).
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